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Change management and sales: influencing the buying decision path

Strategy Driven

some sort of change management to ensure that the new and the old work together. helping folks who touch the current practices be willing and able to change. Bringing in something new into an existent system – whether it’s a purchase or an implementation – is a change management problem.

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Leadership Self Examination | N2Growth Blog

N2Growth Blog

If you find that you lack skill sets and competencies in certain areas seek out mentors and coaches to shore-up your weaknesses, and more importantly, use your professional advisors to assist you in leveraging your strengths. On with the exam… Section I: Character.

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Why Pitching, Persuading, Guiding, and Influencing are Largely Unsuccessful – a thought paper for sellers, coaches, leaders, parents, and managers

Strategy Driven

Sales and marketing folks, managers, trainers, coaches, leaders – any profession that focuses on offering advice or promoting action – must stop trying to ‘pitch’ even if someone needs to hear it. Sharon Drew Morgen is a visionary, original thinker, and thought leader in change management and decision facilitation.

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Steps Along the Buying Decision Path

Strategy Driven

As sellers we are taught to find prospects with a need that matches our solution and then find creative, professional ways to pitch, present, entice, push, market, or somehow introduce our solution to enable them to understand how our solutions will fix their problem. Change Management stage. Organization stage.

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Steps Along The Buying Decision Path

Strategy Driven

Change Management stage. Change management issues incorporated with solution choice. I started up a tech company in London 1983-89 and developed Buying Facilitation  to teach my sales folks to navigate buyers through their decision path, change management, and buy-in BEFORE they began selling.

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Sharon Drew Morgen, NYT Business Bestselling Author, Writes Column for StrategyDriven

Strategy Driven

Morgen authored the NYTimes Business Bestseller, Selling with Integrity, and will offer StrategyDriven readers advice to help them think about the changes they need to make in order to achieve personal and professional excellence. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. Consider leaving a comment! All rights reserved.

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Decision makers vs. Influencers

Strategy Driven

If you think some of your folks need coaching, would the coachees be influencers or decision makers? Until everyone who touches the final solution buys-in, and change is managed, no buying decision will happen, regardless of your solution or their need. Copyright 2007-2014 by StrategyDriven Enterprises, LLC.