2003 Fractional VPE Product Management 
James Shore
DECEMBER 4, 2020
Large changes—those that directly impact more than 30-70 people—require professional change management. Depending on the size of your organization, your HR department may have change management experts on staff who can help. If not, you can hire consultants. The VP liked what I had to say. Reaching the Economic Buyer.
James Shore
OCTOBER 15, 2020
Here’s an example of how manager buy-in works in a complex situation, drawn from my experience as a consultant. I was originally approached by an engineering manager at a company with several hundred engineers and about 45 software teams. The VP liked what I had to say. If not, you can hire consultants.
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