Strategy Driven

DECEMBER 27, 2010

Deborah joined MyCorporation in 2003 after serving as outside general counsel for 5 years. With experience in the field of corporate and intellectual property law, Deborah provides insightful commentary on the benefits, barriers and who should consider incorporation and trademark registration.

Healthcare 22

Healthcare Small Business Insurance Leadership 22

Strategy Driven

JANUARY 26, 2011

In 2003, the company did away with its traditional marketing in high-end magazines and the like, and re-centered itself around community members, their needs, feedback, and conversations. Ducati really personifies this strategy.

Social 26

Social Media Technical Review Software Review 26

Strategy Driven

OCTOBER 25, 2010

In 2003 van Stolk had the idea to create a “Turkey & Gravy”-flavored soda to be released around Thanksgiving. Jones Soda was a small Seattle-based beverage company competing against Coca-Cola and Pepsi-Cola. Combined, those two monoliths spend a billion dollars a year on advertising. So how did van Stolk and Jones Soda compete?

How To 20

How To Leadership Marketing Resources 20