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But consider the Amazon team that came up with Lambda. Some customers report up to an order of magnitude reduction in cost when they switch to Lambda. Yet the Lambda team did not have to answer the sobering question: “Do you know how much revenue Lambda might cannibalize?”
Based on the answer to these questions, Amazon introduced a service called Lambda in 2014 that responds to events quickly and inexpensively. Lambda replaced the need for customers to pay for servers sitting around listening for events to occur – reducing the cost (and Amazon’s revenue) for event-driven systems by a factor of 5 to 10 (!).
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