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Rackspace’s CTO takes a broad view of sustainability

CIO

Srini Koushik has been passionate about the environment for 35 years and now, as a board member of the nonprofit SustainableIT.org and CTO of cloud services provider Rackspace Technology, he wants to help enterprises achieve sustainability in the cloud. By choosing them, enterprises are almost adopting net zero by proxy,” Koushik says.

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The fundamental problem with Silicon Valley’s favorite growth strategy

O'Reilly Media - Ideas

But if they hadn’t been given virtually unlimited capital to offer rides at subsidized prices taxicabs couldn’t match in order to grow their user base at blitzscaling speed, would they be offering their service for less than it actually costs to deliver? It can also apply to large companies, governments, and even nonprofits.