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To optimize for growth, study your down-funnel metrics

TechCrunch

While leading fleet growth at Postmates, I quickly learned to become numb to remarkable upper-funnel metrics. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS). Cross-functional teams (i.e.,

Metrics 226
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How to improve retention, growth marketing’s golden metric

TechCrunch

Whether you’re a construction company, software startup or Fortune 500 company, retention is a key metric across customers, employees and partners. Imagine having a specific funnel for visitors who are net-new versus re-targeted. Or, how about having different landing pages just for influencers?

Metrics 227
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Affirm files to go public

TechCrunch

Growth and a path to profitability has been a winning duo in 2020 as a number of unicorns with similar metrics have seen strong pricing in their debuts, and winsome early trading. Again, comparing the company’s most recent quarter to its year-ago analog, Affirm’s net losses dipped to just $15.3 million, down from $30.8

Fintech 284
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eCommerce Metrics: Important Analytics Data Every Website Should Track

Altexsoft

In this article, you will learn about the most significant analytics for the eCommerce website. You can start with tracking some of them and add up metrics as you go to make data even less stressful. 7 Metrics for an eCommerce Website to Track. #1 That is why many businesses, especially small ones, avoid using big data.

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Bandit ML helps e-commerce businesses present the most effective offer to each shopper

TechCrunch

.” He added that Bandit ML’s technology is unique in its support for full automation (“some stores sent their first batch of offers within 10 minutes of signing up”) and its ability to optimize for longer-term metrics, like purchases over a 120-day period, rather than focusing on one-off redemptions.

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Net Promoter Score: How to Use and Track the Main Loyalty Metric

Altexsoft

One of the most efficient and valuable metrics here to implement is the Net Promoter Score. What’s Net Promoter Score? Traditionally, the Net Promoter Score (NPS) is calculated by asking your customers one question: How likely is it that you would recommend our company/product/service to a friend or colleague?

.Net 73
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Enterprise e-commerce in 2022: As TAM expands, the platform wars are heating up

TechCrunch

Ashwin Ramasamy is the co-founder of PipeCandy , an online merchant graph company that discovers and analyzes business and consumer perception metrics about DTC brands and e-commerce companies. This year promises to be the year of net-new additions for enterprise e-commerce platforms. Contributor. Share on Twitter.