To optimize for growth, study your down-funnel metrics
TechCrunch
AUGUST 9, 2022
Even though Indeed has the worst CPL of the channel grouping, it nets the highest revenue-producing fleet drivers, who are the most active in Y1. Here’s an example of how we prioritized budget allocation with down-funnel metrics: Indeed seems to be the worst acquisition channel (CPL) but ends up being the best over time (ROAS).
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