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Usually, in addition to sales volume and market share, you tend to use most popular product management KPIs. One of the most efficient and valuable metrics here to implement is the Net Promoter Score. What’s Net Promoter Score? For instance, Amazon has a Net Promoter Score of 69, which is over 30 percent above its industry norm.
B2B SaaS vs B2C SaaS As mentioned earlier, a B2B Saas targets other businesses with their cloud-based software products whereas a B2C SaaS targets personal consumers for its services. Both B2B applications and B2C applications markets have great potential to put forth successful SaaS products.
Despite its simplicity, the occupancy rate is an important KPI that shows how full your hotel is. Revenue managers have to focus on this KPI to develop the revenue potential of all hotel departments and adjust the package offers and the entire upselling strategy. The CPOR is a crucial KPI that allows you to monitor your expenses.
In B2C development teams, project marketing managers are responsible for activities throughout all stages of the funnel. You can do it by tracking sales volume and several other metrics that allow you to measure the success of a product: market penetration rate, net promoter score, and return on investment.
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