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What is B2B SaaS? B2B SaaS stands for business-to-business software-as-a-service. For example, a company subscribes to a CRM tool( customer relationship management tool and a b2b software ) to organise and keep track of all customer interactions and deal with customer grievances and inputs.
Usually, in addition to sales volume and market share, you tend to use most popular product management KPIs. One of the most efficient and valuable metrics here to implement is the Net Promoter Score. What’s Net Promoter Score? For instance, Amazon has a Net Promoter Score of 69, which is over 30 percent above its industry norm.
But today, many of the market’s most innovative B2B companies are investing even more in customer success—and viewing it as an offensive strategy to generate growth, instead of just a defensive play to keep customers from deserting them. SOURCE: BATTERY VENTURES ANALYSIS.
In the B2B model, marketers are usually heavily involved in the raising awareness part and leading potential customers to the first contact, while the rest is taken care by the sales team. Net Promoter Score (NPS) allows you to measure customer loyalty and learn how likely they are to recommend your product/service.
Analyzing inventory KPIs and their dynamics helps decision-makers optimize stock-related processes, reduce costs, and ultimately improve the business’s bottom line. In our overview, we’ll stick to the generally accepted categorization that divides inventory KPIs into 3 groups: sales KPIs, operational KPIs, and receiving KPIs.
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