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TechCrunch+ roundup: Attention metrics, growth through retention, cold-calling advice

TechCrunch

“Once you get investors, the story doesn’t matter; it’s all about the metrics, the numbers and the performance,” Bamberger said. Track and capture: Getting started with attention metrics. ” Track and capture: Getting started with attention metrics. Image Credits: Getty Images.

Metrics 221
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Study up on churn rate basics to set customer and revenue benchmarks

TechCrunch

Sid is a senior analyst at ChartMogul , a leading SaaS subscription analytics platform. Yes, it is complex and confusing, but as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback, which other metrics seldom do. Share on Twitter. Churn gets a lot of bad press.

Study 217
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Seven years after last venture investment, Mixpanel scores $200M Series C

TechCrunch

The company later decided to shut down adjacent messaging and A/B testing products to focus solely on the product analytics market. As it made these moves, it also began work to improve slipping customer satisfaction metrics like its net promoter score (NPS), which was sitting at 15 when Movafaghi was promoted, according to the company.

Metrics 222
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3 things CIOs must do now to accurately hit net-zero targets

CIO

However, the latest and largest UNGC-Accenture CEO study revealed that 91% of CEOs report insufficient technology solutions as a barrier to seizing opportunities in the net-zero transition, building resilience in their organization, and overcoming current volatility in the business landscape.

.Net 158
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Coho AI, which uses AI to help B2B SaaS companies boost revenue, raises $8.5M

TechCrunch

In a 2019 survey , NewVantage partners found that the percentage of firms identifying themselves as being data-driven declined in each of the past three years, with over half admitting that they’re not competing on data and analytics. .

B2B 245
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Here’s how fast a few dozen startups grew in Q3 2020

TechCrunch

Earlier this week I asked startups to share their Q3 growth metrics and whether they were performing ahead or behind of their yearly goals. That’s not a revenue metric, and it’s not Q3-specific, but as both Numerated and BlueVine cited the PPP program as a growth driver, it felt worthy of inclusion.

Fintech 284
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Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

TechCrunch

Clootrack is a real-time customer experience analytics platform that helps brands understand why customers stay or churn. CEO Babu Sivadasan. In total, the company raised $4.6 million, co-founder Shameel Abdulla told TechCrunch. Clootrack team. Image Credits: Clootrack.