Reef.ai is helping companies track and expand net revenue retention
TechCrunch
APRIL 13, 2023
When it comes to measuring SaaS success, companies look at a number of key metrics, including annual recurring revenue (ARR) and net revenue retention (NRR). So think product telemetry, think marketing and engagement data, think support engagement data, etc. The latter measures the amount of recurring revenue from existing customers.
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